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Full-time Marketing & comms · Posted 5 Aug
Senior Director, Product Proposition & Distribution Engagement P Prudential From company site
Salary
Not stated by the company
Start Not stated
Work mode On-site
Experience Experienced About the role A senior leadership role at a group head office in Singapore, owning end-to-end product proposition development and distribution enablement across health and protection, wealth and high-net-worth, and retirement lines. The position works closely with the group health team and bridges product and distribution so propositions are well designed and successfully activated in market. It suits an experienced insurance product or proposition leader who can influence stakeholders across markets and build a new function.
What you'll do Drive proposition innovation, including repackaging existing products to reach new customer segments or activate underpenetrated channels Know someone for this? Share it
Senior Director, Product Proposition & Distribution Engagement job at Prudential, Singapore | WorkJio
Lead customer-centric product positioning across health and protection, wealth and high-net-worth, and retirement
Turn internal and external research and consumer insights into new proposition ideas
Translate socio-demographic, market and technology trends into new product propositions
Support local business units in defining go-to-market strategies, target segments, channel strategies and value proposition articulation
Ensure new products are deployed effectively into sales, with proper execution and follow-through alongside local teams
Embed distribution considerations upfront in product design so propositions suit each channel
Improve sales activation and campaign effectiveness, conversion and product uptake
Act as the bridge between group product and group distribution teams, including agency and partnership
Ensure group product is involved in distribution-led product discussions and go-to-market decisions
Partner with distribution teams to turn propositions into sales strategies and campaigns
Establish a closed-loop feedback mechanism so distributor insights feed into proposition development
Support distribution channels with product bundling propositions and campaigns
Lead product storytelling and sales concept development so propositions are clearly understood by channels
Drive bundling of products and value-added services into channel-specific propositions
Collaborate with group stakeholders to gather input and secure buy-in for proposition strategies
Work with group and local product, customer and marketing teams to align proposition development
Provide input to consumer or distribution research from a product and proposition perspective
Own delivery end to end from proposition design to market, reducing fragmentation across functions
Build proposition and distribution activation capabilities through training, toolkits, best practice sharing and case studies
Elevate product storytelling and go-to-market capabilities across local business units
Act as a culture carrier for the company's values while setting up the new function
Lead and support team build-out in line with the target operating model
Work closely with the markets Good to know Full-time role based at the group head office in Singapore Regional or multi-market exp Requirements Bachelor's degree in business, marketing, economics, actuarial science or a related field At least 15 years in life insurance product management, product proposition or product strategy/consultancy Strong exposure to insurance distribution, including tied agency and bancassurance Understanding of distribution dynamics across Asian markets Knowledge of regulatory environments and consumer preferences across markets Track record leading customer-centric, innovative insurance propositions across multiple markets Benefits Equal opportunity employer Reasonable adjustments to support people with individual physical or mental health requirements Apply on the company website
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Open application Listing ID 6269 · Report this listing
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