Full-timeMarketing & comms· Posted 16 Aug

Associate/Senior Associate, Digital & Omnichannel Experience, digiWealth, Consumer…

DBS BankFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

SingaporeDBS Asia Central

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

Join the digiWealth team in Consumer Banking, where you'll help build a new digital franchise for investment and insurance and retail-wealth customers. The role focuses on orchestrating customer journeys and improving platform experiences through product design and an omnichannel approach. It suits a self-starter who can learn quickly, adapt, and deliver results in a fast-moving initiative.

What you'll do

Track and analyse developments in digital consumer business and digital wealth experiences to find new ways to build effective retail wealth journeys.

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Identify and close drop-off gaps to prevent leads leakage.

Combine journey building with data-driven growth marketing to acquire, retain and deepen customer relationships.

Communicate digiWealth customer value propositions that tie investment and insurance solutions to customer needs.

Contribute to building engagement loops as part of the in-app experience.

Leverage the bank's phygital advantage to drive quality offline leads from the digital franchise.

Track key performance indicators, analyse product usage data, and iterate on features to improve customer satisfaction and business results.

Collaborate with investment and insurance product teams to generate and refine new initiatives.

Partner with Wealth Planning Managers, Platform, and Tech to ensure customer journeys are fit-for-purpose.

Good to know

Location: Singapore - Central
Full time, regular schedule
Employee Status: Full time

Requirements

3-6 years' experience in digital product management, customer experience, growth marketing, or related fields
Strong skills in digital journey design and product optimisation, with exposure to design thinking and user-centric development
Ability to analyse customer behaviour and platform data to translate insights into actions that drive acquisition, retention, and engagement
Comfortable with dashboards and analytics tools
Experience supporting omnichannel or lead management journeys, including integrating digital experiences with offline advisory teams
Excellent communication and stakeholder management skills across product, platform, and frontline teams

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DBS Bank

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Associate/Senior Associate, Digital & Omnichannel Experience, digiWealth, Consumer…

About the role

What you'll do

Good to know

Requirements

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