Full-timeMarketing & comms· Posted 7 Oct

Senior CRM Manager - APAC

WiseFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

NSToa Payoh

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

A senior regional CRM owner is needed to grow Wise Business across APAC. Acquisition and conquest are central to the role, helping businesses discover Wise, understand the value of switching from an existing provider and become active customers. The person will work closely with Sales and regional Marketing, including above-the-line (ATL) and Brand teams, to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hands-on CRM delivery. We need someone who sets direction independently, communicates clearly and builds the relationships needed to deliver through a global organisation.

What you'll do

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Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.
Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.
Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.
Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.
Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.
Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.
Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.

Requirements

5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.
Experience with leading and growing a high growth CRM team
Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
Excellent verbal and written communication skills and strive to have a customer-first mindset.

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Senior CRM Manager - APAC

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