You will lead the end-to-end development and delivery of edutainment programmes across physical, digital and hybrid formats. This includes large-scale digital missions, recurring partner programmes, flagship experiences, seasonal campaigns, mall activations, roadshows, pop-ups and community events. You will translate business plans into integrated experiences, manage a portfolio of concurrent initiatives, and ensure delivery on time, within budget and to quality, safety and brand standards. You will also manage programme finances, partner relationships, vendors and performance metrics.