Lead the commercial and marketing strategy for Raffles Sentosa Singapore and Sofitel Singapore Sentosa, covering Sales, Events, Weddings, Marketing and related commercial functions. Drive revenue, market share, profitability and brand positioning by developing and executing integrated commercial plans with the Cluster General Manager and key stakeholders. Identify new business opportunities, strengthen partnerships, and align sales and marketing initiatives across both hotels. Oversee forecasting, business intelligence, campaign performance and revenue optimisation, while leading and developing a high-performing commercial team. Manage relationships with corporate accounts, industry partners and Accor stakeholders.
Requirements
Minimum 8–10 years progressive commercial leadership experience in luxury hospitality
Significant Sales and Marketing experience
Proven experience leading multi-functional commercial teams (Sales, Events, Marketing and/or Revenue)
Strong understanding of luxury hospitality markets, customer behaviour and distribution channels
Track record of achieving revenue growth, market share and profitability targets
Strong commercial acumen and analytical skills
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