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Marketing Executive resume example

For marketing executives at brands, retailers, B2B companies and agencies in Singapore, covering digital, social, content and events. Employers want to see which channels you ran, what you achieved with them, and examples of your work.

An example only: the person, employers and numbers below are made up to show how a good resume reads.

Example

Rachel Tan

Marketing Executive · social, paid ads and email

Toa Payoh, Singapore+65 8xxx xxxxrachel.tan@example.comportfolio: example.com/rachel

Profile

Marketing executive with four years in consumer brands, running social media, paid ads and email for the Singapore market. I like campaigns that can be measured, and I write copy that sounds like a person. Comfortable working with designers, sales teams and outside vendors.

Experience

Marketing Executive

Feb 2023 – Present

A home-grown skincare brand

  • Plan and run Meta and Google ad campaigns on a monthly budget of around S$8,000, reporting cost per sale every week.
  • Grew the brand’s email list from about 6,000 to 15,000 subscribers in 18 months with a sign-up offer and a welcome series.
  • Ran the 11.11 and year-end campaigns across social, email and marketplace stores.
  • Briefed and managed three content creators for product launches.

Marketing Assistant

Jul 2021 – Jan 2023

An events and exhibitions company in Kallang

  • Managed the company’s social pages and posting calendar.
  • Wrote event listings, emails and press notes for four trade shows a year.
  • Tracked registrations and shared weekly numbers with the sales team.

Education

Bachelor of Communication Studies · Nanyang Technological University

2017 – 2021

Skills

  • Meta Ads
  • Google Ads
  • Google Analytics 4
  • Email marketing
  • Copywriting
  • Canva
  • Campaign reporting

Certificates and licences

  • Google Analytics certification
  • Meta Certified Digital Marketing Associate

Languages

English, Mandarin

See marketing executive jobs →Start your resume

Marketing executive resume tips for Singapore

  1. Lead with channels

    Social, paid, SEO, email, events, trade marketing: these are very different jobs. Your headline should say which ones you know best.

  2. Give results you can stand behind

    Growth, cost per lead, sign-ups, sales from a campaign. Use numbers you can explain in an interview, and say what you did to get them.

  3. Add a portfolio link

    A simple page or PDF with a few campaigns, posts or pieces of writing helps a lot. Leave out anything confidential.

  4. Show you know the local calendar

    Campaigns around 11.11, Chinese New Year, Hari Raya, Deepavali and year-end are part of marketing in Singapore. Mentioning them shows hands-on experience.

  5. Match the ad’s tools

    If the role asks for GA4, a CRM or a particular ads platform and you have used it, name it.

  6. Salary is for later

    Leave current and expected salary out. Give it only where the form or employer asks.

Common mistakes

  • Calling yourself a "digital marketing expert" with nothing to show it.
  • Listing every social platform without saying what you achieved on any of them.
  • A designed resume so busy that the key facts are hard to read.

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